This September Breast Cancer Care are hosting a fashion show starring amazing individuals living with, or recovering from, breast cancer to prove that looking and feeling fabulous does not end with a diagnosis. Their lead sponsor, Comfort, are helping to spread the word through challenging individuals to dress themselves in positivity and raise awareness of this inspiring event.
What does dressing ‘in positivity’ mean to you? Earlier this month I was asked to do just that before heading out to indulge in a fabulous fashion themed afternoon tea at The Berkeley. I considered the phrase very carefully and reflected on how I personally may associate my appearance with my sense of selfhood. Whilst I don’t feel that how I dress necessarily dictates my self worth, it is a huge part of my identity and plays an important role in my confidence too. We’ve all got outfits that make us walk a little taller – they’re not called glad rags for nothing – and I know from my own experiences that when I look good, I feel good too; more powerful, more positive, more me.
Dressed in our favourite feel good get ups, Chelsea and I arrived at the Collins Room for the Pret-a-Portea afternoon tea. In the cab there (it was raining and the drowned rat look does not make me feel positive!) I kept glancing down at my skirt and I scrolled through the selfies I took before I left my flat. Vain, perhaps, but for me that’s a sure fire sign I feel fabulous that day! The table was laid with beautiful, vibrant china and we quickly devoured sandwiches filled with creamy duck egg mayonnaise, chicken and tangy pickle and all manner of other delights, washed down with steaming cups of Oolong.
Of course, it was the sweet course we were really awaiting eagerly though. Each season The Berkeley fashions their cakes and biscuits on standout pieces from the runway; I’ve always wanted to own a pair of Charlotte Olympia shoes so eating them is definitely the next best thing. Pastry chef, Mourad Khiat, has reimagined designs from Ralph & Russo to Dolce & Gabbana, Mulberry to Stella McCartney, in experimental flavours, delicate sugar work and sumptuous sponges. Gucci’s pink candyfloss summer berry sable Breton jumper stood out in fresh rhubarb mousse, whilst Miu Miu’s retro lime bikini tasted in biscuit form as good as it looks on the runway.
Comfort and Breast Cancer Care: Fabulous Together
Perhaps getting dressed up in beautiful clothes and devouring sugary snacks doesn’t sound much like a challenge to you, and I’ll admit that it may be up there with one of my favourite days ‘at work’ but the reality is that the purpose behind this campaign is still a serious one.
Most of us have had some sort of experience with cancer whether directly, through the diagnosis of a loved one or through stories we’ve seen shared in the media. When I was 9 my grandmother – who truly is fabulous – was diagnosed and I don’t think any of really knew quite how to comprehend what was happening or what might happen. I remember that for her, choosing the right wig was an important part of maintaining her identity.
Through raising awareness of individual stories from the stars of Breast Cancer Care’s fashion show and helping them to care for their feel good frocks with soft and fragrant Intense Fuchsia Passion softener and perfume pearls, Comfort are taking something good and making it absolutely fabulous together.
Breast Cancer Care’s fashion show is on the 28th September and will feature 31 individuals and their cancer journeys. Get involved by attending what will be a truly fantastic event or helping to raise funds to further research and support those living with cancer.
This post is sponsored by Comfort. All words and imagery are my own.