10 Things That Bloggers Want You to Know




Whilst blogging as a concept has been around for a while now, the rise of social media influencers is still a relatively new phenomenon. More and more talented individuals are turning their online passion into a career path and it’s truly empowering to witness.

As a growing industry, however, it’s still shrouded in a lot of misconception ~ I promise you we don’t just spend all day chilling on our marble-covered laptops playing with freebies and posing for our Olympus Pens (alright, alright – there might be a bit of posing).


So here’s 10 things that bloggers want you to understand:



Running a successful blog is a full time job. Hell – for some amazing individuals it pays all their bills too. For others, they’re managing their content on top of employment or a degree. Either way, it’s hard work and requires a crazy amount of time and effort.


I once downloaded one of those apps that tracks how many hours a day you spend on your phone, aaaand swiftly deleted it. Most of us experience a level of guilt at how long we spend online every day, but please understand that we never really stop working. Instagram, twitter, a constantly pinging inbox – it’s all part of building our business.


A good blogger will never promote any brand that they don’t genuinely love, so please know that if we’re advertising something it’s because we’re excited to share it with you. My personal rule is that I will never promote anything I wouldn’t spend my own money on.


My favourite bloggers are the ones who are down to earth and relatable and I try my best to keep it real online. The reality is though that you don’t want photos of us with sudocrem on our spots or popcorn stuck in our greasy hair after a particularly wild Gilmore Girl’s binge (guilty) anymore than we want to upload them.


I feel grateful each and every time I receive a package from a brand or am invited to dinner somewhere, and it will always be a perk of the job, but usually there’s a catch. The relationship between bloggers and brands is a reciprocal one.


Most of us aren’t models and when ya gal asks for a lil outfit of the day snap, what she actually means is ‘please take approximately 137 photos and there might be 1 I don’t delete’. I know some of you probably think we’re just vapid posers but when someone has self-created a brand and is working hard to put their face to it, I’m gonna be all over that with the heart eyes emoji.


Yeah, yeah I know, boo hoo. It’s true though, our entire lives are our work and it can be really hard to separate the two and take some time off. Everything is a content opportunity and we’re constantly mentally drafting the next post, taking notes, snapping photos and responding to *one last* comment on Insta.

What’s the first thing you do when you wake up, or the last before you go to sleep? Have a little scroll through Twitter? Check your emails? We are literally ‘at work’ dawn til dusk and whilst we’re aware this is partly our own faults, once you start it can be near impossible to stop.


Look – I’m not going to pretend that being paid to fly around the world alongside amazing brands to share and discover new things isn’t the dream, it is. However it’s not a vacation in the usual sense because there’s a requirement to not only keep producing content, but to be preparing for the content to follow too.

I adore reviewing restaurants as a large part of my blog but I do feel as though I need to stay on the ball and actually remember the name and palate of the wine, rather than just necking another glass.


If blogging was just sitting in cosy cafes all day drinking lattes and drafting new posts it would be totally dreamy. Whilst there’s an element of that, the majority of our time is taken up by endless emails, phone calls that could’ve been emails, meetings, web maintenance, photography editing, tweet-scheduling, invoices and finance records.

The majority of us are one woman (or man) shows and we are our own accountants, web designers, agents, creatives and PAs. Don’t get me wrong, I love doing all those things, I really do, but sometimes I’d quite like to douse my to-do list in hairspray and waft it very close to a hot flame.


One of the best things about blogging is all the other gorgeous bloggers out there and I have a network that I chat to on a daily basis, some of whom I’d genuinely now call my friends. We throw around ideas, compare plug-ins and keep each other sane but at the end of the day we each have our own blogs to tend to and ultimately we’re alone in creating our own success, or being responsible for our own failures.

If I’m not having meetings or visiting places then I’m usually working from home at my laptop all day long and sometimes that gets pretty draining.


Who wouldn’t want to make a living out of their passion? I don’t think a single blogger can say that it doesn’t make them happy or fundamentally they may as well stop.

It’s hard work with lots of long hours, tricky negotiating and eyes glued to a screen but it’s also being in total control of your own creativity and totalling bossing your little slice of the Internet.



  1. July 30, 2017 / 2:11 pm

    I love this Beth! Hit the nail on the head with these points. You definitely never stop working or switch off from the blogger mindset. Sometimes I wonder what I’d do if I didn’t blog, I’d have so much spare time! But as you said it’s the best job in the world!

    Kirsty x

    • Beth Sandland
      July 31, 2017 / 8:44 pm

      Haha I think ‘imagine if I spent the time I do blogging on my degree…’!! But then I wouldn’t be nearly as happy! Cheesy I know but it’s such a huge part of my life now x

  2. Lauren
    July 30, 2017 / 5:27 pm

    I would never want to do anything else!
    Great post babe, I can not switch off but I love it 🤷🏻‍♀️ Making a living from a passion is amazing

    • Beth Sandland
      July 31, 2017 / 8:45 pm

      It’s true! Sometimes I do think I need a phone ban though!

  3. July 30, 2017 / 5:30 pm

    100% agree with this and sometimes it’s hard to explain to the outside world. Love this post.

    • Beth Sandland
      July 31, 2017 / 8:45 pm

      Thanks so much Jennifer! Really glad it resonated xx

  4. July 30, 2017 / 6:06 pm

    Couldn’t agree more with this – especially the last one! Such a well written post Beth 👏🏻

  5. July 30, 2017 / 10:00 pm

    Such a good post Beth! There are so many misconceptions when it comes to blogging & it’s so important to shine a light on them to show the hard work that truly goes on. As a blogger you can easily feel guilty for being on your phone or feeling like you don’t get to switch off, but it’s so important to remember that hard work pays off. Thanks for such a brilliant post xx

    • Beth Sandland
      July 31, 2017 / 8:47 pm

      That’s definitely true and I’m making way more of an effort now to leave my phone in the other room when I’m eating etc! And having a bath! I’m terrible at taking a good book in then browsing IG! I’ve even started charging it over night in the kitchen! xx

  6. July 31, 2017 / 1:49 am

    Love this post! I totally agree with everything you said. I love blogging! I am so glad I decided to start but it is hard work and most people don’t understand behind the scene, but I wouldn’t give it up.


    • Beth Sandland
      July 31, 2017 / 8:47 pm

      Ah thanks Jordan! Wishing you so much luck with your new blog x

  7. July 31, 2017 / 10:32 am

    I’ve just discovered your blog and I absolutely adore how down to earth and relatable this post is as well as all your content. I really to feel like there’s this misconception on what we do- that it’s easy and not at all time consuming but that couldn’t be further from reality! Thank you for voicing aloud what we are all thinking x

    Imogen, http://www.faux-silk.com

    • Beth Sandland
      July 31, 2017 / 8:50 pm

      Hey Imogen, thanks so much for such a lovely comment! I’m so pleased you find it down to earth – my main promise to myself (and to my gorgeous readers!) is to keep it real. You’re definitely right, I see eye-roll worthy stuff all the time about how ‘sad’ it is etc to spend so much time online but I think the little worlds some bloggers are creating are freaking amazing!! x

  8. August 6, 2017 / 9:16 am

    Amazing! I’m no where near having this as my job (the big dream) but even trying to get my little blog off the ground is endless work, I am on my phone at any give no moment interacting or writing down ideas and all sorts! This really is a great post! xx

    • Beth Sandland
      August 6, 2017 / 11:27 am

      Thanks Beth (great name!) 💖 You’re so right, it’s not my full time job yet either, though that would be the dream, but it’s still so all consuming! Xx

  9. August 6, 2017 / 9:18 pm

    I love this post! It’s honestly so true. Also, sudocreme yes!!

  10. August 11, 2017 / 4:31 pm

    I love this post! It doesn’t get any more real than that, does it? I only started blogging just over a month ago and I never expected it to take up so much of my time. But I’m loving it! Of course, I’d like a day off every now and then but the truth is… I can’t do that! Simply because my mind automatically wanders towards my blog and Twitter and Instagram and whilst I’m doing my nails I could be gaining followers and viewers. Even when I tell myself that okay, today I will turn everything off, it’s not easy at all. If my phone beeps once, that’s it, I stare at it for at least 2 hours. Wouldn’t have it any other way though.

    Julia xx

    • Beth Sandland
      August 12, 2017 / 12:01 pm

      Yep you’ve got it! I think it’s definitely important to have some off time though but it can be hard to stop thinking of ideas! I’ve bought a notebook to jot it down in x

  11. August 11, 2017 / 4:38 pm

    This post is wonderful! Straight to the point and ON point. A lot of it people just don’t understand until they do it themselves. I definitely didn’t think blogginng was that much work… and then I started one haha

    • Beth Sandland
      August 12, 2017 / 12:02 pm

      Hehe you’re so right! Good luck with your blog!

  12. August 11, 2017 / 8:33 pm

    Yes to all of these things! X


  13. August 13, 2017 / 8:24 pm

    Oh darling such long time ago that we contacted! You have an amazing blog! 😍 only remembered you as happylittlelondon all the time…
    Thanks for saying thouse tough, true words! I feel exactly the same as you do – no rest, everytime in motion 🙂 Even our last holidays weren’t relaxing most of the time (we payed everything ourselves) but I was always on Insta-Modus and perfect Blog Photo even I just postet stories, no normal posts that week! We took 5500 pics. Whatever we love what we’re living and doing 🙂 let’s all stay together! ❤
    Have a nice start into the week!
    Love Karo


  14. August 18, 2017 / 8:35 am

    So true I spend hours and hours getting the right photo and writing. A friend of mine recently said “I thought it was just like doing a status on facebook” hmmm!

    • Beth Sandland
      August 21, 2017 / 9:54 am

      Ohhhh my goodness! Ha I imagine that comment will make lots of eyes roll! x

  15. November 9, 2017 / 8:14 pm

    Lovely post and very true. While I’m not a full time blogger and have had a massive bogging break recently, I can relate to almost every single point on your list, especially the 100+ outfit photos taken and maybe one being semi-acceptable (guilty!).

    Maya | http://londondamsel.co.uk/lifestyle/i-stopped-blogging-taught/

  16. December 9, 2017 / 12:26 pm

    LOVE this post – not a lie told!! xx

    • Beth Sandland
      December 11, 2017 / 6:27 pm

      Thank you!

  17. December 14, 2017 / 3:51 pm

    this This THIS!!!!!! So well written and on point! This sums me up completely. I am forever trying to explain to people that ‘No I am not just scrolling through my Facebook newsfeed’ blogging is constantly on the brain! Xo

  18. December 14, 2017 / 8:09 pm

    100% with you girl! I find myself mentally writing blog posts when I try to go to sleep. It’s the best job ever. Just finding that work life balance is key.

Leave a Reply

Your email address will not be published. Required fields are marked *