Whilst blogging as a concept has been around for a while now, the rise of social media influencers is still a relatively new phenomenon. More and more talented individuals are turning their online passion into a career path and it’s truly empowering to witness.
As a growing industry, however, it’s still shrouded in a lot of misconception ~ I promise you we don’t just spend all day chilling on our marble-covered laptops playing with freebies and posing for our Olympus Pens (alright, alright – there might be a bit of posing).
So here’s 10 things that bloggers want you to understand:
1. BLOGGING IS A JOB – A TOUGH ONE TOO
Running a successful blog is a full time job. Hell – for some amazing individuals it pays all their bills too. For others, they’re managing their content on top of employment or a degree. Either way, it’s hard work and requires a crazy amount of time and effort.
2. I’M NOT JUST PLAYING ON MY PHONE
I once downloaded one of those apps that tracks how many hours a day you spend on your phone, aaaand swiftly deleted it. Most of us experience a level of guilt at how long we spend online every day, but please understand that we never really stop working. Instagram, twitter, a constantly pinging inbox – it’s all part of building our business.
3. JUST BECAUSE A POST IS SPONSORED, DOESN’T MEAN IT ISN’T GENUINE
A good blogger will never promote any brand that they don’t genuinely love, so please know that if we’re advertising something it’s because we’re excited to share it with you. My personal rule is that I will never promote anything I wouldn’t spend my own money on.
4. INSTAGRAM IS A HIGHLIGHTS REEL
My favourite bloggers are the ones who are down to earth and relatable and I try my best to keep it real online. The reality is though that you don’t want photos of us with sudocrem on our spots or popcorn stuck in our greasy hair after a particularly wild Gilmore Girl’s binge (guilty) anymore than we want to upload them.
5. IT’S NOT ALL SUNSHINE AND FREEBIES
I feel grateful each and every time I receive a package from a brand or am invited to dinner somewhere, and it will always be a perk of the job, but usually there’s a catch. The relationship between bloggers and brands is a reciprocal one.
6. THERE’S NO SUCH THING AS A QUICK OUTFIT SNAP
Most of us aren’t models and when ya gal asks for a lil outfit of the day snap, what she actually means is ‘please take approximately 137 photos and there might be 1 I don’t delete’. I know some of you probably think we’re just vapid posers but when someone has self-created a brand and is working hard to put their face to it, I’m gonna be all over that with the heart eyes emoji.
7. WE RARELY GET TO SWITCH OFF
Yeah, yeah I know, boo hoo. It’s true though, our entire lives are our work and it can be really hard to separate the two and take some time off. Everything is a content opportunity and we’re constantly mentally drafting the next post, taking notes, snapping photos and responding to *one last* comment on Insta.
What’s the first thing you do when you wake up, or the last before you go to sleep? Have a little scroll through Twitter? Check your emails? We are literally ‘at work’ dawn til dusk and whilst we’re aware this is partly our own faults, once you start it can be near impossible to stop.
8. A PRESS TRIP IS NOT A HOLIDAY AND A FREE MEAL ISN’T A NIGHT OFF
Look – I’m not going to pretend that being paid to fly around the world alongside amazing brands to share and discover new things isn’t the dream, it is. However it’s not a vacation in the usual sense because there’s a requirement to not only keep producing content, but to be preparing for the content to follow too.
I adore reviewing restaurants as a large part of my blog but I do feel as though I need to stay on the ball and actually remember the name and palate of the wine, rather than just necking another glass.
9. THERE’S A HELL OF A LOT OF ADMIN INVOLVED
If blogging was just sitting in cosy cafes all day drinking lattes and drafting new posts it would be totally dreamy. Whilst there’s an element of that, the majority of our time is taken up by endless emails, phone calls that could’ve been emails, meetings, web maintenance, photography editing, tweet-scheduling, invoices and finance records.
The majority of us are one woman (or man) shows and we are our own accountants, web designers, agents, creatives and PAs. Don’t get me wrong, I love doing all those things, I really do, but sometimes I’d quite like to douse my to-do list in hairspray and waft it very close to a hot flame.
10. WORKING ALONE IS TOUGH
One of the best things about blogging is all the other gorgeous bloggers out there and I have a network that I chat to on a daily basis, some of whom I’d genuinely now call my friends. We throw around ideas, compare plug-ins and keep each other sane but at the end of the day we each have our own blogs to tend to and ultimately we’re alone in creating our own success, or being responsible for our own failures.
If I’m not having meetings or visiting places then I’m usually working from home at my laptop all day long and sometimes that gets pretty draining.
11. IT’S THE BEST JOB IN THE WORLD
Who wouldn’t want to make a living out of their passion? I don’t think a single blogger can say that it doesn’t make them happy or fundamentally they may as well stop.
It’s hard work with lots of long hours, tricky negotiating and eyes glued to a screen but it’s also being in total control of your own creativity and totalling bossing your little slice of the Internet.