One Year of Blogging: 12 Things I’ve Learned So Far



Happy blogging birthday to meeeeee! Nobody bought me a cake, so I bought myself one. Only kidding (kind of). My little slice of the internet is now a year old and I feel like a proud mum (somewhere around ‘did first wee on the potty’ rather than ‘graduation’). I never particularly knew what to expect when I started sticking my mug on Instagram and wearing out my laptop keys but I am immensely proud of the progress I’ve made in the last twelve months. To be able to start daring to believe that what started as a dear-god-someone-save-me-from-my-degree hobby could be a viable career option – one that excites and fulfils me beyond measure – is bloody amazing, and bloody terrifying in equal measure. I wanted to share some of the things I’ve learned about blogging in my first year.




1. Those who matter don’t mind, and those who mind don’t matter

Before I turn this into some weird okay-calm-down-Beth Oscar speech, I want to make it clear that whilst I’m bloody proud of myself I am also beyond grateful for the support and encouragement I have received from my family, my friends and so many beautiful strangers. When I first started blogging I hated the idea of anyone I actually knew reading my work or following me on Instagram. I worried about what people would think and feared the negative judgement.

12 months on? I have made friends in the industry that I know are for life, I have taken ownership of what it  is I’m doing and why it is I’m doing it and whilst yes, there are still many a silent scroller that watch without an ounce of encouragement, I do notice the names that support me whether they’re childhood friends or internet pals. I notice, and it makes my heart happy and I am oh so grateful.

For a while the odd critical remark; the implication that it’s vain, that sharing my life online is inappropriate or that pursuing it as a career is a waste of my degree bothered me. Some people will never get it, and that’s totally cool too. Just do you. 


2. You’ll never know what your job title is

Errr yeah I’m a…writer. A freelancer. A photographer. A content creator. A caption-addict. Uhm, I tweet a lot and say the word ‘vagina’ on Instagram without batting an eyelid?

Trying to explain to someone who doesn’t understand or have any experience of the blogging industry is a bit like trying to go to the loo after you’ve painted your nails. Uncomfortable, frustrating and you might get wee on your hands. Okay, not the last bit. I hope.


3. No, I don’t want you to take a photo of us together, thanks Susan

You will never, ever be able to go out and shoot outfit photos (whether with a photographer or with your mate/insta-hubby) without some lovely, but confused soul offering to take the photo for you. It always makes me giggle because people must just assume you’re the most dedicated tourist ever, or REALLY obsessed with your shoes.


4. The best thing you can possibly be is yourself

I spent a lot of time worrying about where I might fit in and whether there was room for me at all. I don’t regret that because it’s all a part of the journey that is self-discovery but as soon as I realised that the only thing I could be the absolute best at – the thing that nobody else could do – is be ME, I became a whole lot happier.

I started to find my footing and trust my instincts more and I gradually saw it paying off too. There is no use trying to recreate what someone else has already done, by all means be inspired but go with your gut and be yourself. 


5. It is really important to log off sometimes

At this precise moment, sat on my bed writing this post, I am logged off of Instagram. I gave myself some time off of the app a few days ago and it has been so refreshing. It’s really important to detox when your mind (and body – spending too long on my phone affects my sleep) needs it. I used to worry that because Insta is my highest grossing platform and the one I invest most of myself into on a daily basis, I wasn’t allowed to take a break from it. Actually, sometimes you NEED a break just as anyone in any industry does so that you can come back refreshed and ultimately better at what is if you do. 

So whether you just ensure you put your phone on airplane when you’re out for dinner or turn it off by a certain time each night, or whether you fancy logging off altogether for a few days, know that is is not only totally fine but also really necessary.


6. Running a blog is not free

Yes, you can find an open platform, pick a template and start bashing away without getting your wallet out, but if you want your blog to one day support you financially (please note: none of the good bloggers I know started out with the intention of making money – if that’s your sole motivating goal then it’s probably not going to work) then you have got to invest into it.

Why do I need to get paid for what I do? Well lets forget my rent, utilities and unhealthy obsession with Marmite for a minute. Let’s forget the time, skill and reciprocal benefit of creating content for a brand. I pay for web design and photographers, every month I have direct debits that pay my server fees, my Adobe subscription and for my crazy data and wifi usage. When my laptop and phone got stolen it was imperative I replaced both immediately because I could not run my business without them. I buy photography equipment; new lenses, lights for the dark winter days, memory cards and spare batteries, props and backdrops. Then I pay for apps, subscriptions and software to edit them with. 

I am well aware that I choose to spend all those pennies but when there are 6 direct debits going out each month on top of one off and annual costs, it can be frustrating to hear people dismiss bloggers as “in it for the ‘free’ stuff.”


7. Don’t compare your chapter 1 to someone else’s chapter 12

Even the highest of flyers start on the ground.


8. You’ll find yourself doing the weirdest things in the name of Instagram

Erm, yes I am giving my donut a photoshoot with a soft box and carefully placed props and no, that is not strange at all. Well, actually, now you mention it…


9. Write for yourself, not for your readers

Desperately trying to write content that will please others is not only tiring but also pretty bloody difficult to achieve. Write for yourself, create the content that fulfils you and the readers will come. When they do, they’ll find someone who is genuine, authentic and who believes in their own words. After all, if you don’t, how can you expect anyone else to?


10. Know your worth 

As both a person, and as a content creator. Know that you do not deserve rude or negative comments; block them and move on. Know that what you are doing is a talent and a skill, as well as being time consuming. If someone wants to work with you it’s because you’re worth something so know what that is and don’t be afraid to stand your ground politely. Don’t undersell yourself.


11. You will only spend 30% of your time actually creating content

Writing emails, reading emails, replying to emails, flagging emails, filing emails, unsubscribing from mailing lists you never signed up to in the first place. Creating invoices, sending invoices, chasing invoices, threatening to send an envelope of carpet-ruining glitter to people who don’t pay their invoices. Calculating fees, negotiating fees, sighing when someone only wants to pay half your fees. Reading contracts, changing contracts, signing contracts. Scheduling tweets, writing Instagram captions, responding to comments, sharing URLs. Styling photos, taking photos, editing photos, arranging photos.

It’s all in a days work and whilst I wouldn’t change it for the world (actually…a PA and an accountant would be nice pls), I probably underestimated just how much leg work there is behind the scenes.


12. Success does not come over night

Unless you throw a poo out the window after a particularly fiery Nando’s and go viral. 

It’s a slow burner and patience really is a virtue. Growing a blog that you can rely on as your main source of income (which, by the way, is not a goal to be ashamed of) is a bit like growing cress on some cotton wool when you’re 3. It takes BLOODY AGES and then when a tiny sprout does rear it’s cute little head some other snotty toddler pokes it. There are no quick fixes to growing a dedicated following or a steady income and anyone who forgets that usually perishes in a sea of inauthentic skinny tea commercials and shitty engagement. Stay true to yourself and create wholesome content – whether sponsored or not – that you’re proud of and eventually the rest will follow.


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  1. November 19, 2017 / 6:40 pm

    Beth, I LOVED this post. I am beyond delighted that I came across your blog. You seem like the most humble and genuine person & you’re truly admirable! I’m amazed that you’ve only been blogging for a year – you’re doing absolutely amazing! I wish you all the success in the world. ❀

  2. November 20, 2017 / 9:01 am

    Congratulations on one whole year of blogging! I really enjoyed your post, for ages I was worrying about numbers of followers, but now I’m just enjoying the process! Xx

  3. November 20, 2017 / 10:26 pm

    I LOVED this post!! It really is eye opening and as someone who would like be able to have a liveable income from blogging one day I find this all really interesting, happy bloggerversary!! xx

  4. November 23, 2017 / 11:56 pm

    This is a great blog post, I recently found your instagram and your photos are beautiful! πŸ™‚

  5. November 24, 2017 / 2:12 pm

    I am SO glad I just discovered your blog – I really needed to hear some of the things you mentioned in this post! Plus, I love your writing style, you seem hilarious! x

  6. November 24, 2017 / 6:01 pm

    How did you make it out of the starting blocks with your blog and actually find followers? What makes the difference between other blogs that started a year ago but have fewer followers?

    • Beth Sandland
      November 30, 2017 / 5:12 pm

      I think my biggest piece of advice is BE YOU. I’ve got some lovely followers who come back and chat to me and engage with my content time and time again because they feel like they know me x

  7. November 25, 2017 / 4:21 am

    I really needed a reminder of No. 1. Thank you for sharing your knowledge. You’re absolutely lovely!

  8. December 4, 2017 / 3:30 pm

    Dear Beth, this is one of the best blog posts I’ve ever read! I love to see how much you learned with your blog and I think it’s amazing everything you achieve in such a short time. I never dreamed that I could ever see my blog as my future job one day, even tho I never made a dime, I’m sure that opportunities will come as long as I stay true to myself and I keep pushing harder and harder every time.
    Thank you so much for this outstanding post!

    • Beth Sandland
      December 11, 2017 / 6:31 pm

      Thank you Ana! Sending so much luck! X

    • Beth Sandland
      December 11, 2017 / 6:29 pm

      Thank you Chelsea!

  9. December 9, 2017 / 11:09 am

    This is a great post and happy belated blogging birthday! I loved number 3, hilarious! And I agree and think 5 is really important too! You’ve actually enlightened me to a few other blogging bits and I think you’ve hit the nail on the head with them!

    Daughter of An Air Hostess // Fashion, Travel & Lifestyle

    • Beth Sandland
      December 11, 2017 / 6:27 pm

      Thanks Josie! So pleased to hear you enjoyed it xz

  10. December 13, 2017 / 11:35 pm

    Just started following you! Loves this post!

  11. Dominique
    December 14, 2017 / 7:25 am

    New obsession. You are so real, and funny, and im obsessed.

  12. December 14, 2017 / 2:06 pm

    You write so bloody well! LOVE IT x

  13. manole
    December 18, 2017 / 9:01 pm

    Happy day for you !

  14. December 19, 2017 / 9:47 pm

    This is such a joy to read! Can I just state that I LOVE this post? So many good points & helpful tips! Me as an aspiring new beginner blogger am really motivated by this – Thank you so much for sharing your first 12 month journey!

  15. January 1, 2018 / 7:02 pm

    I really appreciate this! I’ve been writing a blog for over a year now mainly just as a way to remember the places I’ve been…but I’m terrified of people I know reading it!! Appreciate that I’m not the only one who has felt like that at some point πŸ™ˆ

    • Beth Sandland
      January 2, 2018 / 9:18 pm

      Oh gosh I think most people have gone through that at some point. Try and just focus on you and forget the rest x

  16. Christina Jane
    January 3, 2018 / 8:39 pm

    I loved this post! I have just stumbled across this on Twitter but I am so glad I did! It made me feel so much better about my little blog that is very much still in the early stages and I really like your writing! πŸ™‚ x

  17. January 9, 2018 / 12:58 am

    This post is so inspiring, its provided me with so much great advice, I’m going to pin it and save it to refer back to πŸ™‚ “Those who matter don’t mind, and those who mind don’t matter” is literally one of my all time favourite quotes, the amount of times a week I have to remind myself of this is rather worrying haha! “Don’t compare your chapter 1 to someone else’s chapter 12” is going down as my new life motto haha! I love it and so important too πŸ™‚


  18. January 14, 2018 / 12:30 pm

    Oh my gosh this is the first post I’ve seen of yours but it was so good! Your points were so useful but you’re hilarious at the same time! x

  19. January 18, 2018 / 10:21 am

    I am so happy I’ve come across your blog recently. It’s now most definitely a favourite of mine! Some extremely valid and real points here. It’s so difficult to remember sometimes that you HAVE to switch off in order to keep going otherwise you’re just going to burn out. and number 7 is just πŸ‘ŒπŸ».
    Another great post as always Beth!
    Lorna, xo |

  20. January 20, 2018 / 5:44 pm

    What lovely advice, i love reading and looking at your content and you’ve done amazingly in such a short amount of time! Xxx

  21. February 13, 2018 / 2:22 pm

    Great post, and a fantastic read!
    Congratulations on one year of blogging!
    I only recently discovered your blog and I’m honestly so glad that I did because your content is truly incredible and helpful.
    The part about the photoshoot with a donut made me laugh out loud!

    Nadine xx

  22. February 26, 2018 / 2:13 pm

    This was great! I’m a new blogger so these are good reminders! Thx for sharing!

  23. February 27, 2018 / 10:10 pm

    I absolutely loved this post so much ! I have been blogging over 2 years and only invested into my domain a few months ago because I decided I wanted to take it seriously and get an income from it ! I have to agree with every single thing too ! Blogging is the best thing I ever started – and you learn so much from it too !
    Congrats on your year of blogging lovely !
    Saira xxx

    • Beth Sandland
      March 1, 2018 / 5:17 pm

      Thanks Saira! xx

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